Facebook privacy? No sweat

Mark Zuckerberg was on the hot seat this week over Facebook's new privacy controls, and with good reason: They're not all that hot.

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It’s been an interesting week in tech, thanks in part to some high-profile appearances at the AllThingsD:8 confab by folks like Steve Jobs, Steve Ballmer, and my favorite whipping boy of the moment, Facebook’s Mark Zuckerberg.

What did we learn? That Zuckerberg sweats a lot, but not about the details. And that he’s apparently worried about something, but it doesn’t appear to be his users’ concerns about what he’s doing with their data.

The 26-year-old CEO took the hot seat at D8 and fielded some moderately challenging questions from Walt “Papa” Mossberg and Kara “Mama” Swisher about Facebook’s recent privacy mishegas. But Zuckerberg’s performance was less than impressive, and not just because he was sweating more than America’s Biggest Losers on a nuclear-powered treadmill. He was vague and evasive and falsely sincere in a way that only a prep-schooled 26-year-old billionaire on paper can be. He managed to actually undo some of the good that Facebook’s largely cosmetic changes to privacy controls did in terms of public perception. He even had some folks calling for him to step down.

[Private Memo to Zuckerberg: Dude, what’s up with the hoodie? Yeah, Jobs has his black turtleneck and Gates has those dorky sweaters that look like they were made by his grandma. But as a signature fashion statement I don’t think its working for you. At this point in your corporate career I’d think you’d want to do everything in your power to not look like somebody whose last job was at Burger King. From which he was fired. For stealing customers’ funnel cake sticks. Just sayin.

inside zuckerberg's hoodie

(Recreation of Zucky’s insignia comes via SF Weekly’s Audrey Fukuman.)

And that insignia inside the hoodie? It looks like something put there by the Dharma Initiative. Can you say creepy?]

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