August 19, 2010, 6:06 PM — In our last episode of TY4NS, I talked about the Facebook Dislike Button scam and how FB could use a real Dislike button for curmudgeons such as myself.
It turns out there is one, though you won't find it on Facebook. A company calling itself Facemod Inc. has developed a browser add on that lets you "Dislike" to your heart's content (or discontent, as the case may be) by installing a bit of code into your browser.
I installed it, and it works, with some caveats. (More on that below.) But a lot of people are confused about Facemod's button. Why? Because of all the publicity that whole Dislike Button scam got earlier this week, and the fact that the scammers did ultimately drive people to Facemod's site, even though Facemod had nothing to do with that.
[ See also: That Facebook 'Dislike' button isn't real, unfortunately ]
(Company CEO Ron Sharpp tells me he's spent the past 48 hours talking to reporters and trying to convince them his company is on the up and up and has no connections to those scammers.)
So, to recap: The Facemod Dislike Button is real. Not a scam. Are we clear on that?
How it works is pretty simple. Download the executable (Windows only, I'm afraid), and it installs the Dislike Button code into your browser, whether you're using Firefox, Chrome, IE, or Opera. Sharpp says they're now working on a version for Safari on the Mac.
Close your browser, reopen it, log onto Facebook, and voila -- next to each post you'll see a "Dislike" option to the right of the "Comment" and "Like" options. Click it to register your displeasure. If you change your mind, you can always "Undislike." (Though sometimes that option doesn't display, for some reason.)
Of course, if you've already "liked" something in Facebook, the Dislike button won't affect that, leading to possible schizophrenia: