Inside Google
by Mike Elgan
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Google tests 'Live Search'

Useful? Or just another gimmick?

By Mike Elgan Add a new comment

August 24, 2010, 3:21 PM — Google is testing "live search," which means that new results pop up as you're typing. If you want to search for "pizza," for example, the results start flowing in as soon as you type "p." Typing the "i" narrows the search further, and so on. It works from Google's "Search Suggestion" feature.

The existence of this test was confirmed by a YouTube video posted by search-engine optimization consultant Rob Ousbey. You can see the video below.

What do YOU think? Is this a useful feature or a parlor trick?

Mike Elgan is a Silicon Valley-based columnist, writer, speaker and blogger who specializes in the most complex part of any machine: the user.

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