October 06, 2010, 11:19 AM — You've long held off, but it's now time -- even past time: You need to make your website mobile. Between what you see in the news and what your site logs reveal, it's clear that the number of people surfing the Web from their mobile devices is growing by the day.
Here are a few tips to help your site (and you) get up to speed in this new mobile world.
Addressing the device proliferation challenge
If you start off by panicking about all the cell phones you (and your family and your friends and your coworkers) have had over the years, and then ask yourself how you're going to support all those mobile OSes and models, rest easy.
The truth is that while mobile browsing is growing by the minute, virtually all that growth is from just a few devices -- mainly those running Apple's iOS (iPhone, iPod Touch, and iPad) and Google's Android (used by HTC, Motorola, Samsung, and others in a bunch of models).
Here's the proof: Quantcast's August data showed iPhone and iPod Touch together claim 56%, Android devices 23%, and RIM BlackBerrys 10%. AdMob, which focuses on sites with ads, found similar results in its May survey PDF: iPhones accounted for 54% of usage (it doesn't track iPod Touches or iPads), Android devices for 33%, and BlackBerrys for just 7%.