"The fact that eight out of 10 top searches on Yahoo are about celebrities or pseudo celebs is a splash of frigid water in the face of anyone who sees the Internet as primarily a serious tool for information dissemination," Olds added. "People in that camp have to face the fact that the vast majority of users are slack-jawed yokels whose biggest challenge each day is to figure out what TV show they're going to watch that afternoon."
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is email@example.com .
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