Defiant (yet respectful) Netflix CEO challenges shorts

Reed Hastings to investor betting on Netflix shares falling: You are wrong, my friend

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But shorting a market leading firm as it is driving a huge new market is a very gutsy call. On balance, I would rather have my co-philanthropists on the long side of this particular bet."

Hastings signs off, "Respectfully, your ally and admirer."

He makes it all seem so civil.

Chris Nerney writes about the business side of technology market strategies and trends, legal issues, leadership changes, mergers, venture capital, IPOs and technology stocks. Follow him on Twitter @ChrisNerney.

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