Microsoft launches IE6 deathwatch

Builds site, touts campaign to drive the 10-year-old browser's share under 1%

By , Computerworld |  Internet, IE 6, Internet Explorer

Microsoft today launched a deathwatch for its 10-year-old Internet Explorer 6 browser, saying it wanted to "see IE6 gone for good."

According to Microsoft, which cited statistics from Web analytics firm Net Applications, IE6 still has a 12% global usage share, with almost half of that in China, long a stronghold of the aged browser.

Microsoft wants to drive IE6's share under 1%.

"We bring you the next step in our mission to see IE6 gone for good," said Roger Capriotti, the head of IE's marketing, in a blog post Friday. "To demonstrate our commitment to getting rid of IE6, we're launching a Web site."

That site, ie6countdown.com , shows Net Applications' usage share numbers for IE6 in 43 countries, including the U.S., China, Japan, Germany and Russia, as well as the browser's current global share.

The site also sports links that corporate IT departments can tap for advice on how to migrate to newer browsers. In developed countries like the U.S., IE6's stronghold is in business, where upgrading can be difficult because of custom Web applications or intranets designed for the old browser.

Microsoft hasn't made a secret of its campaign to kill IE6. As long ago as August 2009, a company executive said, "Friends don't let friends use IE6." The company has had success in driving down IE6 use: In August 2009, IE6's share topped 25%.

Capriotti tied the launch of the IE6 deathwatch site to the first anniversary of an IE6 "funeral" hosted by Denver, Colo.-based Web design firm Aten Design Group. Microsoft's IE6 sent a bouquet of flowers to the event, with a card that read, "Thanks for the good times, IE6."

According to Net Applications, China boasts the dubious distinction of having the highest percentage of users running IE6: 34.5%.

"In China, IE6 remains the dominant browser," said Vince Vizzaccaro, Net Application's vice president of marketing, in an interview Monday.

Other countries with a higher-than-average IE6 share include South Korea (24.8%), India (12.3%) and Taiwan (10.7%). In the U.S., IE6's share is just 2.9%.

Although Microsoft has touted IE8 and the impending IE9 as replacements for IE6 and 2006's IE7, it's not been able to stop users from abandoning its browser line for rivals like Google's Chrome and Apple's Safari.


Originally published on Computerworld |  Click here to read the original story.
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