Greenpeace campaign makes online trouble

Ken "dumps" Barbie on Facebook over Mattel's use of rainforest-sourced cardboard.

By Lisa Greim, PC World |  Offbeat, Facebook, flickr

Greenpeace says it mounted the campaign to draw attention to the toy industry's use of glossy cardboard packaging whose pulp is partly sourced from Indonesian forests through a Chinese paper producer. An independent lab detected "mixed forest hardwood" from rainforest species in packaging samples from products made by Mattel, Hasbro, Lego, Disney and other toy companies, Greenpeace said.


Originally published on PC World |  Click here to read the original story.
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