To obtain e-books from Amazon right now, you must go to Amazon's website, search for what you want, and download it. If Amazon's purported service does it right, you'll be able to tap an app on your smartphone or their forthcoming tablet and stream a book directly to your device. This huge simplification of the process will mean that everyone with access to a smartphone now has access to books, which could easily help Amazon tap into the larger global market for e-books.
While many libraries are offering ePub versions of books that can be checked out online, this still requires the extra steps of having a library membership for that particular library and being familiar with their checkout methods. While this may seem simple to the tech-savvy among us, nobody can argue that a tap-and-select app is a more efficient and desirable model.
5. Streaming Model May Bring Down Price Points
One of the most common complaints about e-books is that they cost just as much as or marginally less than their printed counterparts, in spite of the hugely decreased cost of production. This is something that publishers have been trying to protect against.
Amazon could get around publisher trepidation by offering books for rent by the day, week, or month, and sharing the revenue with the authors and publishers. While rights for the content would have to be negotiated separately, this new method of generating revenue from older content could only be enticing for most publishers and authors.
6. Improves the Quality of Rural and Third-World Education
While many rural and third-world residents have access to the Internet, they do not have access to books, except through the inferior searches available to them on Google Books. Right now a child growing up in the country does not have the same access to source material that a child growing up in the city does. A service like Amazon book streaming could drastically improve the quality of any education system by making more books available. Amazon would probably have to negotiate separately with boards of education and governments for a less expensive pricing model, but in it would be another source of added revenue for them if managed properly. A better quality of education has an obvious long-term payoff for rural businesses and developing world economies in a more knowledgeable and educated workforce.