No matter what happens to SOPA, GoDaddy's troubles are just beginning

Is it tragic or ironic when an elephant hunter helps his company shoot itself in the foot

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Despite a public announcement the company he had just taken over as CEO would abandon its support of the Stop Online Piracy Act (SOPA), which GoDaddy execs admitted having helped write, Warren Adelman appears to have done little to change the company's pro-SOPA stance, and nothing to change the minds of SOPA opponents who organized a large-scale boycott.

Adelman, who took over the CEO's job representing new investors Dec. 22, issued a public announcement the next day that GoDaddy would support SOPA only when the "Internet community" supported the legislation.

Adelman admitted to TechCrunch two days later he'd done nothing to reverse GoDaddy's work and testimony in Congress supporting SOPA, made any personnel or overt policy changes in response to the reversal.

SOPA opponents pilloried the world's largest domain name registrar, urging those doing business with GoDaddy to switch to other services by today, Dec. 29.

Approximately 37,000 customers left GoDaddy by Dec. 24, a number that grew to more than 70,000 by today, according to Time.

That's small potatoes compared to the 50 million domain names GoDaddy claims to hold. The bad publicity, relentless hounding by users at Reddit.com and increasingly dire suspicion that GoDaddy did not abandon a bill it allegedly helped write are slapping layer after layer of mud on its reputation.

Observers including ITWorld blogger and colleague Chris Nerney have wondered not whether GoDaddy deserves the pillorying, but why it has been singled out while other supporters are getting a pass by comparison.

Time Warner, Wal-Mart, Sony Music Entertainment and CBS are all on the list of SOPA supporters and on the list of companies SOPA opponents want to boycott.

That's unlikely, though. Major League Baseball, the National Basketball Association and National Football League are all on the list, too. The NBA might see some dropoff in support this season, but that's more likely to be due to the lockout that delayed the start of the season for three months.

The NFL, though? How many people will swear off the Super Bowl due to the already-smothering attitude of the NFL (and MLB and NBA, for that matter) toward re-use of their video content.

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