Facebook Business Timeline pages offer another option as well: Pin to Top. As you continue to add new posts and updates, everything cycles down the screen and users have to scroll through the timeline to find it. But, you can take posts that you really want visitors to see, or that you want to draw special attention to, and pin them to the top so they will remain visible as new posts continue to cycle beneath them.
Apparently, you have to choose, though, between having a post be featured or pinned to the top. If you take a post that you have marked as a feature and pin it to the top, it will revert to a normal width post.
5. See What They See
To really see what your Facebook Business Timeline will look like to your visitors, you need to view the page as someone other than yourself. Try viewing the page without being logged in to Facebook at all, or view it while logged in as somebody else.
When you view it, you will see things like how many of your Facebook friends also Like the page, or information about your check-ins at the business. But, others won't see those things, but will see the websites associated with the Facebook Business page. Just take a moment to review the page without logging in to Facebook so you can see how it will look to the general public.
Invest some time to make sure your Facebook Business Timeline highlights the information and resources you want your visitors to see, and that it reflects your company branding. With a little effort, you can make your Facebook Business Timeline a site that your customers will continue to visit and share with their own network of Facebook friends.