How to increase your Klout score

Learn what a Klout score is, how it works, and how you can make it work for you.

By Sarah Jacobsson Purewal, PC World |  Networking, Android, Blogger

7. Make Your Content Easy to Share

One of the quickest ways to raise your Klout score is to pile up Twitter retweets, Google+ reshares, and Facebook shares. The key is for people to see your content and think "I absolutely have to share that."

Aside from making your content appealing, you'll want to make it easy to share. You can do this in a few different ways: by using tagging to give others credit, by adding hashtags and keywords to make your content searchable, and by cleaning it up--avoiding swearing, keeping your entries simple, using proper English when possible, and so on. People want to be able to click and share; they don't want to have to edit your tweets to make them searchable (or inoffensive).

8. Post at the Right Time

If a tree falls in the forest, does it make a sound? And if a tweet goes out at 3 a.m., does it have any impact? The answer to both questions is maybe. But "maybe" isn't good enough if you're serious about increasing your Klout score.

If you constantly think intriguing thoughts and achieve fascinating insights in the middle of the night, consider using a third-party application such as HootSuite, Twuffer, or FutureTweets to defer the posting time of these updates to ensure that they hit the Web at peak traffic periods. You can also use services such as Timely, which analyzes your followers to determine when your tweets should go out, and publishes them accordingly.

9. Quality Over Quantity

According to Klout, "being active is different than being influential," and your score depends far less on how much content you create than on how much engagement you generate. So while teenage girls may be superactive on Twitter and Facebook, they're rarely very influential, even within their own network.

The best course is to maintain a steady flow of interesting, engaging content--not just content for content's sake. If you update your Facebook page 3000 times a day, but people comment on it only 5 times a day, your Klout score will be lower than if you update your page 10 times a day with the same amount of comments.

10. Don't Stress

Your Klout score isn't everything, of course. Just because one person reportedly was passed over for a job because of his Klout score, that doesn't mean that you should treat your Klout score as the ultimate objective measure of your social and professional worth.

For one thing, your Klout score doesn't measure your offline influence and success, which helps explain why, until very recently, tech pundit Robert Scoble had a higher Klout score than President Barack Obama. (Justin Bieber has the highest Klout score, period, but he is arguably more influential than even the President.)

Though Klout's ever-changing algorithm remains somewhat mysterious, you can (and should) feel free to game it to your advantage, just like any other arbitrary scoring system. But don't let such considerations cloud your judgment--and don't lose any sleep worrying over your Klout ranking.

Sarah is a freelance technology writer and editor based in Silicon Valley, with a Klout score of 48. Follow Sarah on Twitter, Facebook, or Google+.

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Originally published on PC World |  Click here to read the original story.
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