Determine which keywords have the most search volume, are the least competitive and have the highest relevancy to your business and its products or services, Fasser advises. Use those keywords in your blog posts, white papers, press releases and other online content. "When you get links from other sites to your content, you'll be more likely to get good-quality anchor text links using your important keywords," he explains.
How to Get Inbound Links
10. Begin with the low-hanging fruit.
Ask for links from industry connections. Suppliers, donors, employees, retired employees, industry associations, forums, fraternal organizations and anyone else with whom you're affiliated can offer a great place to start your link-building strategies, Mastaler notes. Any individual or entity with which you have "a point of commonality" can serve as low-hanging fruit in your link-building efforts, she adds. Ask them to link to your resources page, blog or other page on your site, or for a listing in their directory.
11. Focus on directories relevant to your industry.
General Web directories are fairly useless in helping your site rise in search result rankings or attract targeted traffic, Ward says. A far better strategy, he adds, is to go after vertically oriented, curated directories maintained by people with "extreme knowledge or passion" who take their time to "collect useful resources."
The best Web directories are those maintained by people who are doing it out of passion, not for SEO. "Google loves and respects these sites because there's a layer of human quality control involved," Ward explains. "The more heavily edited or curated the content is, the more likely it is that Google will respect an anchor text link from that site."
12. Go after a diverse set of links.
The best link-building practice is to obtain inbound links to pages across your site, not just your home page, from a variety of domains using different anchor text keywords, Fasser advises. Just as it's important not to invest in one stock, the same holds true for your link portfolio--ideally, you want to get traffic from many sources. Also, a diverse set of links and anchor text keywords gives you more credibility with search engines.
13. Focus on relevant links.
An inbound link from a site that's relevant to your business is worth more for ranking purpose--sas well as for attracting targeted traffic--than a link from your cousin Billy's site about his favorite beer. "Getting a blog or other site that writes about things related to your product is the way to go," Fasser says.
14. Develop high-quality content.