"Most companies don't realize just how much they are out there in social and in search engines&mash;and what wrong information about you is available," Perovich says. "But once you start looking and tracking with Brandify, you can fix these errors and clean up the information about your business online."
Advice: Four Steps to Success for Enterprise Social Media
Another important part of the dashboard is Insights, which shows how Brandify evaluates a small business' search engine, overall website and social media performance.
- The search engine evaluation is based on the position of your business within search results. It uses the business category you supplied at registration to determine your search engine market share.
- The website insights section, meanwhile, shows MozRank (popularity), external links to your domain and homepage, title tags, meta description and social media links on your site.
- Finally, the social media insights tool provides a snapshot of how well you do on each platform and shows your rank compared to other companies of similar size.
How Brandify Helps You Monitor Your Social Brand
As small business owners follow Brandify recommendations, their social status score changes. This lets you track progress and improvements over time. You can also edit your business information in Brandify to edit company details or business categories as you grow and change.
According to Perovich, ExplorOcean started with a Brandify social score of 450. By following the initial recommendations for search engines, Facebook and Foursquare, the museum increased its social score to well over 700. "You can see exactly what factors changed your social score and track what is working the best for your business," she says.
The Brandify dashboard allows you to quickly see your social score and recent positive changes.
While well-suited to online businesses and brands such as ecommerce sites, Brandify is also a good tool for local businesses. According to a recent BIA/Kelsey and ConStat study, 97 percent of consumers use online media when researching products or services in their local area. If you're a local business-a restaurant or bakery, for example-Brandify connects you to Google, Bing and Yahoo Local listings, tracks mentions of your business on popular review sites such as Yelp and monitors customer check-ins from Foursquare.