October 29, 2012, 11:52 AM — There are three primary ways to build an online business. One option is to use a website that shows off your products and services. Another possibility is to create an online catalog of products that you sell. The third way is to build a website that sells only one product or service up front. This article looks at this third option in the context of an Internet marketing business site that uses features such as squeeze pages, sales pages, autoresponders and payment processors.
How-To: Beyond Templates: Building a Better Business Website
Contrary to what many people might think, the purpose of building an online business isn't just to sell a product. The long-term purpose is to build a customer list that will lead to multiple sales.
According to Maria Veloso, author of Web Copy That Sells , if you concentrate only on making one sale, you've left as much as 90% of the potential income from the lifetime of that customer on the table. This is why you need to build a list.
List building is the heart of all your marketing efforts. This is how you keep in contact with your clients. It's also a way to market other products and services.
Get the Tools and Programs You Need
First, let's take a look at the applications, services and expertise that you'll need to get your site up and running.
To get started, you'll need a hosting account and the capability to build Web pages. Until recently, I built all my sites, including Corel Photo-Paint X4 Insider and Speed Up My Computer Now, from scratch. While this method offers a lot of control, it's also time-consuming-and, unless you are trained in graphic design, you'll need to hire a graphic designer as well.
There are several advantages to using OptimizePress: