Marketers regularly test these methods, and the more common approach these days is to give away a free product in exchange for an email address. Digital products are also easy to work with-they can be uploaded using a compression utility such as WinZip, plus they offer low overhead, fast shipping and no issues about returns.
How-To: Make Video Marketing Work for Your Business
A squeeze page is one of the best ways to present a digital product to a customer. Such a page typically includes an attention-grabbing headline, bullet points that list the benefits of a product or service and a call to action at the bottom. You can add video as well. In exchange for this free content, potential customers enter their email address into a submission form.
A squeeze page collects a potential customer's email address in exchange for free content.
One point to consider here is whether to use a single or double email opt-in approach. If you use an autoresponder with a single opt-in option, a prospect is subscribed to your list as soon as he or she fills out the form. If you use the double opt-in email approach, on the other hand, the prospect must first fill out the form and then click on the link in a subsequent conformation email in order to sign up for your list.
While the double opt-in approach does cut down on spam, you may lose potential customers who neglect to click on the confirmation link. The single opt-in method eliminates that problem, and it could increase your signup rate, but it does leave you vulnerable to email spam and higher bounce rates. Whichever approach you use, make sure people know they can unsubscribe at any time, and include instructions at the bottom of each email message.
After a customer signs up for your free product, he's redirected to the sales page and is now on your "prospect" email list.
The sales page is what someone will see after they sign up for your free product. It should convince them to stay on your site.
When a customer pays for something, on the other hand, you want to be able to add him to a paid customer email list. This process is a bit different than adding someone to the prospect list, and it will vary depending on which payment processor you use.
Analysis: 10 Open Source Shopping Carts to Run Your Ecommerce Business