"We have clients use unique bundles so they're not competing with Amazon or brick-and-mortar stores," he says. "They're actually creating unique bundle opportunities that can bring the average order value back up."
10. Don't Forget to Test All Changes You Make
The worst scenario is planning fantastic and unique holiday promotions and content but rolling out something that doesn't work or confuses your customers during the online shopping process.
When making changes to your website and setting up promotions, Walker of hybris software recommends that you always test the content. This includes all promotion codes, pages and hyperlinks. Testing every change is the best way to make sure customers have an exceptional holiday shopping experience on your website.
"One of the best ways to test," Walker says, "is to actually spend time shopping the site yourself."
Based in Nova Scotia, Canada, Vangie Beal has been covering small business, electronic commerce and Internet technology for more than a decade. You can tweet with her online @AuroraGG. Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +.
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