How a mobile payment service can grow your online business

By Jennifer Lonoff Schiff, CIO |  Mobile & Wireless, mobile payments

Nayar: Security is a priority for PayPal. PayPal Here uses encryption to help protect card information as it swipes, this is all backed by PayPal's world-class security, risk and fraud management capabilities.

PayPal also never shares financial information with the merchant so that consumers can maintain their privacy. [Square is also PCI compliant.]

Mobile Payment Solution Integration, Fees and Pricing

What if you already have a merchant account/accept credit cards, albeit the old-fashioned way? Is integration an issue?

Metzger: Integration can be an issue if the solution is not developed by the existing POS provider or a registered partner depending on the degree of integration the merchant is looking for and the type of mobile usage they are planning on deploying. If the merchant is just looking for financial system integration, this lessens the integration effort and many of the localized mobile payment applications provide export data to interface with popular business finance systems.

Ury: For companies that already accept credit cards, there are major advantages. For one, the hardware and software are free. Another is low, simple, transparent pricing.

Bell: Our Mobile Pay product integrates with existing merchant accounts, and it can fit into a merchant's larger payment needs. If you lose power, for example, our readers would still allow a business to accept card payments. Since our Mobile Pay launch, we have gotten requests from a number of existing merchants to add our Mobile Pay readers to their existing services.

Nayar: PayPal Here is intended for sole proprietors and small businesses that don't have an existing POS solution in place, allowing them to accept multiple forms of payment. That being said, PayPal also offers solutions at the POS for vendors with existing solutions that don't require merchants to rip and replace hardware or massive software upgrades. Through relationships with POS manufacturers such as VeriFone, Ingencio, Equinox and POS software providers like Erply, Leapset, ShopKeep and Vend, PayPal works seamlessly with a retailer's existing POS hardware. In 2013, PayPal will also be accepted at over 7 million merchant locations that accept Discover.

What are your fees -- and do you offer a volume price break? Also, what do you say to business owners or managers who balk at paying the fees?

Nayar: With PayPal Here there is one simple flat fee for accepting payments, competitively priced at 2.7% per transaction. The mobile app and card reader is free for both businesses and consumers, with no account setup or monthly fees.


Originally published on CIO |  Click here to read the original story.
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