Facebook lets users hit the stores with its new 'Card'

The social network launched a new gift card product this morning for in-store purchases

By Zach Miners, IDG News Service |  Internet

Company executives were not very bullish on Facebook's Gifts product during the firm's Jan. 30 fourth-quarter earnings call, so the timing of the card launch is interesting. The company sought to "temper near-term expectations on revenue" coming from areas such as Gifts or search, for instance, and instead focus attention on its mobile platform, CEO Mark Zuckerberg said.

Facebook said the card will roll out gradually to people in the U.S. The company did not say whether the card would be available in other countries.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

Ask a Question