How to add payment processing to your small business website

By Nathan Segal, CIO |  IT Management, ecommerce

In past articles we've been building sales pages using OptimizePress. In this article we'll cover how to add a payment processor to a small business website. This gives customers additional payment options and offers functionality to create upsells after the first product has sold or joint venture opportunities.

Here we will primarily use ClickBankand also take a brief look at PayPal, partly because PayPal is one of the options you can offer on your order page within ClickBank. (Once we get into the payment process, you'll see how this works.)

How-to: Build an Online Business From Scratch

To get started, visit the ClickBank site. To use the ClickBank Payment processor, you have to become a vendor. The Getting Started As a Vendor page shows you what you need to know.

The next step is to sign up for a ClickBank account. This is where you'll enter all the information to be paid as a vendor. You'll notice at the bottom a screen an area to create your ClickBank ID. This consists of five to 10 letters and numbers and is visible to the customer each time you sell a product.

Once you agree to the terms and conditions, you can create your account. When all is said and done, there is a one-time activation fee of $49.95

Enter Complete Site Information in ClickBank

According to ClickBank's Getting Started as a Vendor page, the next step is to create your "pitch" and "thank you" pages. However, it's better to complete all the site information first, since you'll need one of the settings from this section when creating the payment link later on.

Once your account has been activated and you have signed in, you'll arrive on the Account Home page. Click on the Account Settings tab.

We'll be looking at three sections: My Account, My Site and My Products.

The My Account tab is where you can do things such as change your password and edit contact and banking information.

The My Site tab, meanwhile, is where you enter information about your website, such as a description of the site and the payment options you want to offer. In this case, I've enabled both PayPal and ELV, which is the German abbreviation for direct debit.

The Advanced Tools section is where to go if you want a third-party program such as Download Guard to encrypt your digital downloads.


Originally published on CIO |  Click here to read the original story.
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