Separate from Chirpify, Facebook also offers the "Facebook Card," a new physical gift card that people can use to make purchases in brick-and-mortar stores.
But Chirpify's e-commerce services could be a sensitive issue for Facebook users. The News Feed has been criticized by some users for emphasizing advertisements and not displaying updates from certain friends. Facebook recently addressed some of these concerns by rolling out new customization features and visual enhancements to the News Feed.
But Chirpify describes its service as social commerce, as opposed to social ads, and stresses that its listings come either from brands people already like or from their friends.