Bing weaves more Facebook, Twitter data into search results

The Microsoft search engine is doing more and more to distinguish itself as a social search tool

By Zach Miners, IDG News Service |  Internet

For instance, typing in "who played Morpheus in the Matrix" prominently displayed the correct answer in Snapshot (Laurence Fishburne), but searching for "the highest-grossing movie of all time" did not reveal any prominent results in the panel.

Microsoft has long been committed to making its search engine more of a social experience for users. In January, the search engine was beefed up to include more content from users' Facebook friends in its right-hand Social Sidebar panel.

Further expansions to the way Bing displays information are sure to come as it works to provide a more personalized type of search engine for users. "We expect to deliver a number of additional improvements in the weeks and months ahead," Bing's Qian said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

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