Yahoo slims down, again, trashing Deals, SMS Alerts

The products are axed as part of Yahoo's larger rebuilding plan

By Zach Miners, IDG News Service |  Internet

Yahoo is currently in the "second sprint" of its rebuilding efforts, Yahoo CEO Mayer said during the company's first-quarter earnings call on Tuesday. The first sprint was to improve Yahoo's in-house talent; now the company is focused on winning back users with new products and boosting its revenue in the process.

Mobile, in particular, will be a top priority for Yahoo in 2013, Mayer said earlier this week.

But Yahoo is also looking to improve some of the products it already has. In February, the company rolled out a revamped version of its homepage featuring what the company is calling an "infinite news feed," which continuously scrolls down with a string of stories. The page also employs larger photos and a personalized news feed.

Facebook's recently redesigned News Feed offers some similar features.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

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