June 21, 2013, 1:42 AM — It's hard to keep track of new Google features. They can show up as Google trial balloon and surprise you one day. And then the next day poof they're gone. But one big addition to Google search - introduced with little fanfare over the past couple days - has been a carousel of images served-up when making local search requests.
If you've searched Google for something local recently there is a good chance you've seen what I'm talking about. Google's local carousel showcases images of nearby business or attractions related to your search query (see image above). The new layout has been rolling out to the public over the last couple days.
Try searching for "coffee spots near me" or "museums near Chicago" and there is a good chance you'll see a strip of images of businesses or points of interests presented horizontally across the top of the Google search results page. A small Google Maps window will appear just below to the right of the carousel. Hover over an image in the carousel and a corresponding Google label lights up on the Google Map showing you where the business or attraction is.
The new layout is an update to Google's integration of local search results and Google Maps. It's also an expansion by Google beyond just mapping restaurants and hotels on Google Maps. According to the site AutoRevo , Google's new carousel works with 54 different queries such as nightlife, hiking, soup, and dog parks.
The layout is far superior to the old way Google tied local search results to Google Maps. Before Google delivered the names of businesses on the left and a Google Map on the right. You used letters of the alphabet to match business "A" with the "A" on Google Maps.