Reclaim Your Name would fit in with the FTC's push for an online do-not-track mechanism, Brill said. Do-not-track would allow consumers to choose when their data is collected for marketing purchases, and Reclaim Your Name would give consumers access to online and offline data already collected and give them some choice about how that data is used, she said. "Together, these policies will restore consumers' rights to privacy that big data has not just challenged but has abrogated in too many instances," she said.
Brill didn't give a lot of details about the initiative, but said she would be working on it in the coming months.
Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's e-mail address is firstname.lastname@example.org.