Parse Analytics, meanwhile, will let developers monitor various activities within their apps to see what's working and what's not. With the feature, developers can see, for instance, whether their app has more action on Android or iOS, and whether certain demographics are spending more money within the app than others.
Developers could use work-arounds to gather some of this data before, Sukhar said, but now they can get it all in one place, visualized on a dashboard.
Parse also announced Thursday a partnership with the Unity gaming development platform, to make it easier for games developers to build their apps on iOS, Android and the Web using Parse.
Some developers have questions about how Parse's services might continue to change now that the company is owned by Facebook. Andres Le Roux of Alrx.net wondered in an interview at the conference whether there might be tighter synergies between Facebook Platform and Parse in the months to come.
Another looming question is whether Parse will let developers continue to build their apps for Twitter just as easily as they can for Facebook. During a meeting with the media in May following the acquisition, Parse's Sukhar said that Twitter with Parse would not be going away.
More than 100,000 apps have been built using Parse, Sukhar reported Thursday. The company's wide range of clients includes Showtime, eBay, Warner Brothers and Zynga.
Competitors in the cloud hosting space include Amazon's S3 cloud computing storage service, Google's Cloud Platform and Firebase.
But Parse sees its biggest competitor as people who build apps themselves, Sukhar said in May.