Facebook says yes, your posts can be used for ads

The company amended its privacy policies Friday, reworking some language related to advertising with children

By , IDG News Service |  Internet

Facebook on Friday moved ahead with some proposed changes to its privacy policies to clarify that users' posts on the site can be used in advertisements, but that users have controls to limit their appearance.

In August Facebook proposed some revisions to its Statement of Rights and Responsibilities, in which it said that it can use the names, profile pictures and other data of its members to deliver ads. The proposed changes drew sharp criticism from some users, privacy groups and the U.S. Federal Trade Commission, which launched an examination into whether the amendments violated a 2011 law.

The updated policies largely stand and will go into effect immediately, Facebook said on Friday.

"Your feedback was clear -- we can do better -- and it led to a number of clarifying edits," said Erin Egan, Facebook's chief privacy officer of policy. Nothing about the update, however, has changed Facebook's advertising policies or practices, she said in a blog post.

"The goal of the update was to clarify language, not to change policies or practices," she said.

But there was a change made in the policy's language addressing the presumption that minors on the site had received permission from their parents to have their data used in connection with ads. In Facebook's August proposal, one clause said that if a user was under the age of 18, "you represent that at least one of your parents or legal guardians has also agreed to the terms of this section (and the use of your name, profile picture, content and information) on your behalf."

Based on feedback received, Facebook determined that the language was confusing and so it was removed, the company said on Friday.

"This language was about getting a conversation started; we were not seeking and would not have gained any additional rights as a result of this addition," Egan said.

Facebook has a number of ways that it uses people's data to deliver advertisements. One of its most important ad products is its "sponsored stories" program, which led to a class-action lawsuit and then a US$20 million settlement earlier this year.

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