It's good that the company is working harder to provide original news instead of just aggregating what others deliver, analysts said. But original content does not guarantee success online. AOL has been trying it with Patch, which in recent months was hit hard by layoffs.
Yahoo's original news today includes a mix of frivolous and serious topics. Maybe Couric can expand the serious side, because Yahoo can probably manage frivolous on its own: "Dog rescued from 700 foot deep hole in South Africa," read one of the trending headlines Monday.