Some of Facebook's biggest competitors are growing more active in the business of news delivery. Twitter now has an experimental account called Event Parrot designed to keep users informed via direct message. Yahoo has hired TV news anchor Katie Couric to reinvigorate its original news programming, and Google News displays stories according to users' interests.
For Facebook's new ranking system to succeed, however, the company must balance the more carefree way some people use the site with its more serious news ambitions. Apparently, the company sees an opportunity to provide news to its users and keep them there at the same time.
"Today's update to News Feed ranking recognizes that people want to see more relevant news and what their friends have to say about it," the company said.