The trending feature, which places a premium on news, shares a goal with those other products. "Facebook wants to be your news source," said S. Shyam Sundar, founder of the Media Effects Research Laboratory at Pennsylvania State University. The trending tool, he said, acts as a news digest for those who believe that news worth knowing will find them rather than them going after it.
But users dinged it there too. "If I want news, I will look at a respected news media website," one person wrote in the forum.
In response to users' pleas for a way to remove the trending section, Facebook replied in the thread on Wednesday that the feature can't be turned off. But the company said it welcomes more feedback.