Marissa Mayer 'very excited' about contextual search

The Yahoo CEO explained her vision of search based on context

By , IDG News Service |  Internet

If Yahoo can get more daily users on mobile, it could help it to expand its advertising revenue.

Mayer talked at length Tuesday about Yahoo's efforts around "native advertising," in which advertisers provide content that looks like editorial content. She also talked about its programmatic ad-buying technologies, which can target ads based on user data.

Getting more data from mobile apps could help Yahoo in both these areas, she suggested.

"If you're a brand advertiser, the notion to get your brand on a two-by-three inch screen and see the interaction with that brand on a daily basis ... the opportunity is huge," Mayer said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

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