In replies to comments appended to her blog post, Baker noted that creating Firefox OS, its browser-based mobile operating system, was "extremely expensive," and admitted that the organization had done a poor job in originally presenting the Directory Tiles concept to its user community.
But some of those who left comments for Baker were unconvinced that inserting ads into Firefox, even in the limited way Mozilla proposed, is a good idea. "You're perhaps entering onto a slippery slope where eventually 'monetization' will be the primary goal in deciding elements of the browser's design rather than user experience," warned Dan Tobias.
Others suggested that that the feature be strictly opt-in, or at the least easily disabled.
Mozilla is one of the smallest organizations that creates and maintains a browser. Of the five major developers -- Apple, Google, Microsoft, Mozilla and Opera Software -- only the last had less revenue in 2012 -- $216 million -- than Mozilla.
Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is firstname.lastname@example.org.
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