March 21, 2014, 7:50 PM — Twitter's mobile music app, launched last year amid a crowded market for online music services, is being shut down, Twitter said on Friday.
Twitter #music will be removed from Apple's app store on Friday. For those who already downloaded it, the app will continue to work until April 18, Twitter said.
The app was launched last year as a music discovery service, with songs sourced from Spotify, iTunes and Rdio. Other music providers were supposed to be added later, Twitter said at the time. The app was available in the U.S., Canada, the U.K. and elsewhere. An Android version never got off the ground.
Twitter #music let users listen to songs within the app, and follow artists in a similar way to how the main Twitter service works.
Twitter didn't say why it was killing the app, but it was having to compete with its own partners -- Spotify, iTunes and Rdio -- as well as popular services like Pandora and Rhapsody.
"We continue to experiment with new ways to bring you great content based on the music activity we see every day on Twitter," the company said in a separate tweet.