LinkedIn tips: How many connections is too many?

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October 20, 2008, 09:10 AM —  CIO.com — 

As a user of LinkedIn, the quality of your connections with other users will, in general, matter more than the quantity. That's the argument made by one of the company's main spokespersons, Krista Canfield, who talked with CIO.com in the wake of our recent article about users of LinkedIn who decide to connect with large numbers of people via the service.

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It's not who you know...

But who you don'!

At WeCanDo.BIZ we take a different view of business networking to LinkedIn. To us, connecting (again) to your existing Rolodex and then being told not to accept invitations from people you don't know is the wrong way to go about building a business network.

The value on an online network is in connecting with people you DON'T currently know but who have an interest or specific need in what it is you do. To my mind, this is much more likely to lead to business. It's real prospecting made a whole heap easier by the web, rather than just kicking around trying to milk a network you've had forever.

LinkedIn really misses a trick with what it offers. The reason it has so many members is a follow-me attitude that has meant there are perceived to be richer pickings there than on smaller networks. It's a real shame it does little to broker valuable new business relationships.

Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz

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