Search attracts innovation from established firms, startups

The search business has quickly become a hotbed of activity among a variety of companies in recent weeks.

The new WolframAlpha and Microsoft Bing search engines received a lot of headlines in recent weeks, while several other search announcements appear imminent.

For example, Facebook Inc. says it's testing a new version of its search engine, start-up CrowdEye today launched a real-time social search site and market leader Google Inc. is said to be developing new microblogging search technology.

"Search has become a primary interface for people getting information," said Hadley Reynolds, an analyst at IDC. "It's been like a snowball rolling downhill. I think we're going to be seeing increasing innovations in search. Search simply is being adapted to meet our different needs."

Kari Lee, an engineer at Facebook, disclosed in a blog post yesterday that the social networking firm has started testing a new version of Facebook search with a small group of users. The update focuses on real-time search, which Lee said will enable users to search news feed for posts, pictures, video and links.

"I'm interested in the latest updates on the aftermath of the Iranian election," wrote Lee. "By entering the term 'Iran' in the search field in the upper-right corner of any page on Facebook, I will see up-to-the-minute results from my friends and the Facebook Pages of which I'm a fan, not to mention people who have chosen to make their profile and content available to everyone. I'm able to discover what blogs and news sources my friends are following, what my friends are saying about President Mahmoud Ahmadinejad and opposition candidate Mir-Hossein Mousavi, and how people in general are reacting to the election results."

Dan Olds, an analyst at Gabriel Consulting Group Inc., said avid Facebook users could find the new tool irresistible once it becomes generally available. Facebook didn't say when it will ship.

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