Dunkin' Donuts looks to ease coffee run with new site, iPhone app

Tired of scooting around the office, writing down everyone's order in a piece of scrap paper before making that run to Dunkin' Donuts?

Large black coffee with two sugars. Small with extra cream and one sugar. Medium decaf with milk and a packet of Equal. Iced coffee. Hot coffee. And don't forget the donuts. How many coffee and donut order combinations could there be? Tell your co-workers you're making a run to Dunkin' Donuts and you'll probably find out.

Well, it seems the IT folks at the coffee company have heard your pain.

Dunkin' Donuts today unveiled a new Web site, Dunkin' Run, along with an iPhone application, set up to let customers solicit and submit group orders online.

"We conceived of Dunkin' Run as a social application that helps hard-working Americans stay slightly more productive," said Baba Shetty, chief media officer of Hill Holliday, Dunkin's advertising firm.

Here's how it works:

The person making the run can initiate a group order over her company, mobile device or via the new iPhone application, which can be downloaded for free from iTunes. Then alerts are sent to the runner's list of co-workers or friends that a run is going to be made and they can place their order online. Users can look at the menu online or check out their own list of favorites.

The runner then can print out the page and take it with her to the store or she can bring the page to their local Dunkin' Donuts on their mobile device.

Computerworld

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