Number three, we may or may not get every one of your pages indexed. We did release a hosted search solution for enterprise called Google Site Search, which is purely hosted. It is different from 'site:' because we actually create a special index for you to make sure we crawl it all. Also, we have a crawl frequency guarantee that we will crawl your content within 24 hours if you tell us to crawl it. We can give you more guarantees and the US price starts at about $100 a year. So that is for smaller websites. For the larger ones, for example we have UK Parliament, it's not at the $100 range, but if you go to UK Parliament and you do a search or you go to eHealth and do a search they are all powered by the Google Site Search solution.
How do you count documents for the pricing information?
The number of pages created in a document doesn’t count against it. In other words you can have 20,000 pages – that would count as one document. So a document is a unique file or you can think about it as a URL. We will index up to 30Mb files – post that it is questionable because it is a really large document. We also have a way of doing things outside of this license count, outside of the per-document count. You can actually pull real time information and there is no extra cost for that. So in other words if you want to pull information from a database, for instance in media lets say you have a huge database of all the advertisers who place orders for quarter, full-page ads, whatever. So you can actually search that database and pull back the live data right on top of the search results. It’s kind of like on the web when you see the live real answers. You are not just finding documents at a company. You could be finding experts, you could be finding employees, you could be finding orders; these are all live data, it is not a document. So those don’t count towards your licensing.
What is the biggest challenge you face in convincing IT managers to purchase enterprise search solutions? Is part of it convincing people Google is a business option and not just web search for consumers?
There are two challenges with IT. One of the problems is, unfortunately or fortunately, 80 per cent of IT spend is, according to Gartner dead money. Meaning it is money spent just maintaining their stuff. This is a whole new way of thinking and so you are exactly right, one of the things is we have to convince them they don’t need to do a traditional enterprise software deployment, which is a complete and total nightmare in every way you can imagine. You are talking about multiple, multiple months and consultants on site – nobody actually wants to do that. Convincing them that yes, it looks really simple and it is truly a box with a power cord and Ethernet cord, but all of the smarts are there for you, the hard work has been done.