Enterprise Search: A different ball game for Google

By Trevor Clarke, Computerworld Australia |  Internet, enterprise search, Google

That is the first one, the second one is yes, this whole ‘is Google serious about the enterprise business,’ or are they just Web keyword search. I can tell you the main reason we launched Side by Side was to kind of put all that to rest once and for all. So anyone that might have that idea, just do it and they will find out for themselves which results are better and there is a huge margin of difference. And finally, the big thing we have to convince people, so I guess there are three things, is the ROI on doing this. Even though Google is the lesser expensive on sending this out we still need to make sure business or IT go out and do a survey to find out how much time people are looking for information and what would the return be.

Who do you see, particularly in the APAC region as your biggest competitors and why?

I never like to say disparaging things about competitors – they are all good and bring different things to the table. Actually the largest competitor, strangely and it is by data and not just what we think, is no search. I’m not trying to get around the answer but 75 per cent of companies do not have an enterprise search solution in place. So it is really versus us worrying about what others are doing, we do of course know what they are doing, but there is a huge Greenfield, a huge white space, so we like to focus on innovation – getting our engineers doing great stuff and our users great products. Absolutely all vendors have something to offer in that space.

Is there anything you see other vendors doing that you think Google should also be doing?

One of the difficulties, and this is going to sound mean, is getting some of these solutions to look at because one of the problems with these solutions is a lot of them are monolithic major enterprise software deployments. So what you have to do is talk to customers that have them. Usually when we are talking to them they are switching from another one to us. I don’t have any specifics on things we would like. One of the big innovation engines we look at to come up with ideas is truly on the consumer side. We have more search engineers than any other search company has total employees. Because of that our rate of innovation tends to outpace that of the other players. I don’t want to say it is more of the opposite but it probably is.

What will be the top three improvements in the next generation of enterprise search from Google’s perspective?

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