What Google needs to do to keep us riding the Wave


You probably don't know this, since it was kept on the down-low, but Google sent out a bunch of invites to its new Google Wave product this week. I'm being sarcastic of course; unless you were in Bora Bora on vacation this week you couldn't have missed all the fuss. Even though 100,000 invites were sent out, people were clamoring for more, and there were reports of invites being sold on eBay. Clearly in the tech community at least, there's huge interest in this new product.

I was one of the lucky 100,000, getting an invite late Tuesday night. So are you ready for my review? Well you're going to be disappointed, because I don't have one yet. Why? Because no one else in my contacts list got an invite, and Google Wave is kind of pointless if the people you communicate with aren't using it.

I think this is going to be a huge challenge for Google. When Gmail first hit its early beta stage (and technically Google Wave isn't in beta, it's in a Preview phase) there was a lot of demand, and the lucky few who first got in could immediately start using it, sending gloating emails to all their friends telling them how cool Gmail was, getting emails back...just, you know, using the system as intended. When Google Apps launched, programmers could grab the local server and the SDK and immediately start coding. But with Wave, until a friend is in the system too, you're just waving into the wind.

I don't have a review because I don't feel like I can review a product or service until I've genuinely used it. I'm sure I could go on Twitter and find someone else who got an invite and we could exchange contact information and just play around with the features, but that's not really using the service, is it? As an early invitee, I was given the opportunity to send eight invites to friends, which I immediately did, but thus far none of them have gotten invites (Google was upfront about the fact that it could take a while before they'd get to my list of invitees).

I'm excited by what I've seen, which I'd personally describe as a cross between a multi-user Tumblr blog and a mailing list. You start a wave, invite friends into it, then everyone can easily add (or edit) text, images or video to it as they see fit. Other wave users can see these edits in real time, which should make collaborative 'wave-blogging' pretty interesting. All this is hypothetical because, again, I haven't shared a wave with anyone yet.

Just to be clear, I'm not faulting Google for rolling out invites slowly; the service is still pretty wobbly from all that I've read and I'm sure they're collecting great data from the folks using Wave now. More invites will go out soon enough and we'll all start connecting dots and start waving, at least in theory.

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