That's where search engine optimization (SEO) comes in. Search engines use complex algorithms to rank pages for content relevant to the search they're being asked to do. The higher your site's ranking, the more likely it'll be found by visitors. This ultra-detailed book teaches you how to code your Web pages for improved search rankings and provides many other tricks to help visitors discover your Web site.
What I find most valuable about this book is that it breaks this complex topic down into bite-sized pieces that can be absorbed and then brought back together to help the reader really understand why SEO is so important. Then the book boldly walks you through the intricate steps needed to deeply integrate SEO throughout your business thinking. It graphically explains not only what to do, but tells you why you are doing it and how it will make a huge difference for your company.
This book shows you the power of SEO and why it is so important today. It's the SEO title that will best help you jump in feet first and understand what you need to know from the start.
Search Engine Optimization Bible, 2nd Edition by Jerri L. Ledford (Wiley Books, April 2009, $40)
If you want to know everything about SEO, from building an SEO-friendly Web site to using pay-per-click strategies and effectively using keywords to help bring viewers to your site, then this is the book for you. The book is organized so you can quickly find helpful information on topics you need to know about right now, so you can pick and choose your SEO lessons as needed.
The level of detail is impressive, particularly when breaking SEO strategies down to their individual pieces, such as how and when to use pay-per-click marketing to bring in new customers. The is the SEO guide that you want to have at your fingertips for a much deeper dive into SEO, from its complex formulas to its wide reach in all that your company is trying to do online. Even SEO experts will likely learn new lessons from this book.
Formerly a Computerworld staff reporter, Todd R. Weiss is an award-winning technology journalist and freelance writer. He spends his spare time working on a book about an unheralded member of the 1957 Milwaukee Braves and watching classic Humphrey Bogart movies. Follow him on Twitter @TechManTalking.
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