Online Oscar Night Survival Guide

The Web is full of accessories to watching the Academy Awards this weekend, from iPhone apps to streaming on sites.

By Brennon Slattery, PC World |  Internet, entertainment

Fashion-minded individuals should stick with Fashionista for its live blogging.

Moviefone's comprehensive site gives readers an exhaustive look into the movies and ceremony.

It's almost too busy. With newsfeeds, videos, interactive polls, links, movie showtimes and more, you're apt to melt your brain combing through it all.

Just a Tweet Away

Twitter has been insanely busy since Friday, which was designated by the San Francisco Chronicle as Oscar Friday. Modeled after Follow Friday, wherein Twitterers publicly recommend other micro-bloggers to follow, Oscar Friday was a chance to build a meme and get followers by using the hashtags #OscarsFriday or #OF. You can also expect millions of Twitterers to use #Oscars during the awards.

But curiously absent from the party is the Academy itself. Why doesn't it have a Twitter account? Have no fear: Adam Shankman, producer of the Oscars, has a Twitter account that's likely to be rife with interesting blurbs.

E! Entertainment, paired with Google, will also be pulling an interesting stunt: real-time tweaks to E!'s Internet ad campaign.

So if an actress happens to be wearing something fabulous (or fabulously horrendous), E!'s Web site will morph its Oscar-related ads in moments so chronic ad-clickers will know where to buy the dress, how to accessorize, and more.

Given the amount of attention E! plasters on events such as these, it should be a remarkable experience watching advertisers try to steal your wallet in a new and innovative way.

Live Streaming Coverage

The Associated Press partnered with AT&T and Livestream to create an embeddable video widget, accessible via the Internet, with live feeds, social media elements, on-demand clips, photos, and news.

The Livestream widget can also be accessed via your BlackBerry, iPhone, or Android handset's Web browser, and will be posted on Facebook and AT&T's entertainment site.


Originally published on PC World |  Click here to read the original story.
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