Inside Google
by Mike Elgan
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Google's open or Apple's integrated: Whose side are you on?

Google's open or Apple's integrated: Whose side are you on? It's war! Again. Or still. Whatever. Apple CEO Steve Jobs launched an "epic …
Analyst says Android tablets will beat iPad. Is he right?

Piper Jaffray analyst Gene Munster predicted this week that the tablet market will play out much like the cell phone market has: Apple …
It's like Google TV and Twitter were made for each other

You may have heard that Twitter announced a Google TV app. That means you'll be able to tell the Twitterverse that you're watching Google …
New service follows up (so you don't have to)

I've whined and complained in this space several times about Gmail's limited features for time-delaying e-mails. I've told you about two …
Google's new data center to be cooled with sea water

Google representatives told the magazine Computer Sweden that its Hamina, Finland, data center (now under construction) will be cooled …
Three strikes and you're out, Michael Arrington!

TechCrunch founder Michael Arrington took issue yesterday with my post about recent condescending remarks by top Google executives.
Why is Google so condescending?

Google's Gabriel Stricker, director of Global Communications and Public Affairs, opened the Google Instant launch this week. And he was …
As Google gets smarter, are we getting dumber?

Google's gazillionaire co-founder Sergey Brin said yesterday "we want Google to be the third half of your brain." But at the rate Google …
Toshiba to launch Foleo... I mean Folio!

Toshiba announced plans to release a new Google android-based tablet. That makes sense. What doesn't make sense is that they've decided to …
Will Google Wave features be built into Gmail?

The Google Wave blog was updated this afternoon with an announcement that Google may be building some technology in the now defunct Google …

Welcome to Google Island

The City of Sarasota, Florida, has joined the publicity stunt craze to attract Google high-speed fiber by temporarily renaming its City Island to Google Island.

By Mike Elgan Add a new comment

March 09, 2010, 5:57 PM — The City of Sarasota, Florida, has joined the publicity stunt craze to attract Google high-speed fiber by temporarily renaming its City Island to Google Island.

The Google Island initiative even has a Web site: Google Island dot net. (I guess googleisland.com was already taken.) Plus, they have a YouTube video.

Sarasota is the most recent of a string of wacky name changes that includes "Rancho Googlemonga, California," "Google, Kansas," and even "Fiber Town, Michigan."

If Google really wants to succeed with bringing attention to the desirability of high-speed fiber, it should counter with an offer to bring its ultra-fast Internet to communities that keep the name change in place for as long as they enjoy the fiber.

Would you take your laptop on vaction to sunny Google Island?

Mike Elgan is a Silicon Valley-based columnist, writer, speaker and blogger who specializes in the most complex part of any machine: the user.

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