And it's not just Apple. TV networks were quick to block Google TV from their streaming Websites, effectively burying the product. Netflix just lost a chunk of content from Starz, and saw its mail-order releases for Time Warner DVDs pushed back to 56 days. The only company to have success so far is Microsoft, which has partnered with Comcast and Verizon to let subscribers watch TV to the Xbox 360, but even that's just a baby step. It doesn't change the way television is packaged or sold.
It's hard to be surprised about these kinds of reports anymore, but they're always disappointing to hear. Dreaming up how to make TV better is relatively easy--the hard part, as we see over and over, is convincing the incumbent industry that it will be better off as a result.