March 13, 2012, 9:40 AM — Tablet owners are disappointed in the Web surfing aspects of their devices because sites aren't opening as fast as they expect them to, according to a study from Compuware APM, a Web optimization company.
The study, conducted by Equation Research and commissioned by Compuware APM, is based on interviews with 2,033 people from Jan. 5 to 16. It focused on people who owned a tablet and had used it to surf the Internet over the past six months. Compuware ARM says the results of the survey, which was conducted worldwide, can safely be projected onto the rest of the world with 95% accuracy.
The 15-page report is a great read, as there are quite a few interesting tidbits, including that:
- 41% of tablet users have experienced slow load times and crashes, poor page formatting, and other issues.
- 70% of tablet users expect websites to load as fast, if not faster, than on their home computers
- 34% of tablet users actually had a 404 error while trying to access a website on their device
The study has a lot of statistics but two big trends prevail: Companies are still in shock over how quickly tablets caught on, and users already expect tablets to give them at least the same performance as their home computers.
Users want websites up in two seconds (or less)
According to the survey, more than two-thirds of users expect websites to load in two seconds or less. Two seconds is less time than it probably took to read the previous sentence. Lorenz Jacober, the product marketing manager for Compuware APM, admits that his company was taken aback by the results.
"We previously did a similar survey for smartphone users and about 60% expected a website to load within five seconds, which is pretty fair. In this tablet survey, about 70% expected a website to load within two seconds, putting the expectations right up there with PC and laptop speed. Pretty high expectations," Jacober says.
Jacober cited two reasons for this trend. First, unlike a smartphone, a tablet experience is much closer to the home or laptop computer experience. The larger screen is obviously part of it, but we're also seeing the line between mobile and home computing blurring. Think of the upcoming Mac OS Mountain Lion and its extensive use of mobile iOS conventions. The more mobile and home computing looks alike, the more people will expect similar browsing speeds, Jacober says.