10 ways to use smartphones to grow your sales

By Jennifer Lonoff Schiff, CIO |  Consumerization of IT, Google Talk, Productivity

8. Close deals faster. With a smartphone and an electronic signature app, "my clients can sign contracts anywhere in the world in just minutes via their smartphone," states Reed Rigging CEO Michael deZonna, who uses Adobe EchoSign.

9. Automate workflow in the field. For example, say "a delivery worker is set to provide a bar with 20 cases [of beer], but upon arrival the bar requests 40 cases," says Mary Brittain-White, CEO, Retriever Communications, which focuses on mobile customer solutions for the field. "That delivery worker can use his smartphone to quickly place the order for more cases of beer." Moreover, by automating the ordering process, she says, "companies can see increased sales and maximize the productivity of their mobile workers."

10. Monitor inventory and restock on the go. "I own Shop4Sparkles.com, which is an online accessories company, and I monitor sales on my smart phone," explains Susan DiMezza. "When an item goes out of stock, I am alerted via my smartphone. I immediately contact my vendors to see if there is more in inventory and then add it to our inventory (via the smartphone) as soon as possible," she explains. "This is great, especially when we have an especially hot item!"

Jennifer Lonoff Schiff is a contributor to CIO.com and runs a marketing communications firm focused on helping organizations better interact with their customers, employees, and partners.

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Originally published on CIO |  Click here to read the original story.
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