Amazon smartphone: what we know so far

The probability of a well-priced smartphone from the giant shopping site seems to increase with each passing day.

By John P. Mello Jr., PC World |  Consumerization of IT, amazon smartphone

The Amazon smartphone--just a whisper a scant
eight months ago--has become a solid bet to appear later this year or early next.

News outlets surveying the supply chain report that the handset is already in the testing phase. Mass production of the Amazon
could start by the end of this year or in early 2013, according to the Wall Street Journal. The device
would be produced by
, the same outfit that makes Apple's iPhone, Bloomberg reported last week.

An Amazon smartphone could be as disruptive to that market as the Kindle Fire was to the tablet market. The
smartphone is expected to be priced low--around $200--compared to the unsubsidized prices of other smartphones in
the fray and will offer its owners smooth access to Amazon's rich content of electronic books, digital music, and

In addition, an Amazon smartphone will also likely place the site's unparalleled shopping experience right into
the palms of smartphone owners.

Smartphones are used more and more by shoppers roaming the aisles in brick-and-mortar stores. During the last
holiday season, for example, the Pew Research Center reported that 50 percent of adult cell phone users used their
handsets for shopping assistance
. Amazon would like a piece of that action, and a smartphone could be a way to
do it.

Specs Are Sketchy

Details on the physical characteristics of the phone are still sketchy. There's speculation that the phone uses
a Texas Instruments OMAP 4 ARM
and will a display size in the four- to five-inch range. Odds are good the Android operating system
will be on board, and it's likely Amazon will modify that open source operating system--as it did with the Kindle
Fire--to meet its own strategic goals.

An Amazon smartphone would face significant challenges, challenges that brought down other online giants that
tried to get into the business.

The most notable in this category is Google. The search giant's Nexus One
crashed and burned
after only four months on the market.

Originally published on PC World |  Click here to read the original story.
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