Corporate BlackBerry 10 users will have access to an enterprise-specific version of RIM's BlackBerry App World software shop, called Enterprise App World
"With Enterprise App World, you will have a couple of options for delivering an application out to an enterprise," Holleran says. "The first one is that [organizations] actually get the application from you [the developer] and they host it behind their firewall as a part of BES 10. They then have the ability to denote that application as optional or mandatory and deliver it to their users' devices or have it available for the end-user to choose as something they may want to download and put on their device.
"The second thing that we've done there is connected up what we would consider a whitelisted version of App World. So as an administrator, I can browse the public App World catalogue and select applications and decide that I'd like those to be available to my enterprise users. And when you put them into Enterprise App World, it will actually install them into that [corporate] workspace on the device."
Enterprise App World will be available as part of BES 10.
BlackBerry Jam Enterprise Edition
The BlackBerry Jam Americas event -- as well as all of RIM's additional Jam developer sessions the company held around the world during the past months -- was geared at all BlackBerry developers. But being an enterprise-focused company, RIM wants to hold a developer event especially for corporate developers. So RIM's Gregg Ostrowski, who is in charge of enterprise developer relations, came up with the idea of a BlackBerry Jam for Enterprise event.
"We launched the BlackBerry Jam series as a way of getting out to the broad development community," Ostrowski says. "With the BlackBerry Jam Enterprise series that I've come up with, I wanted to focus on the enterprise developer. Enterprise developers have specific needs and they have specific requirements. "
BlackBerry Jam for enterprises will be "specific to things like workflow, field service applications, things that are really for the back office employee," says Ostrowski.
One popular enterprise session Ostrowski organized at BlackBerry Jam Americas was how to port over existing BlackBerry Java apps to BlackBerry 10.
"That is going to be a big theme of our enterprise series," he says. "When I talk about the needs of an enterprise developer, they still have to worry about supporting older devices, so when you look at BlackBerry 6 or BlackBerry 7, enterprises don't just throw devices away when new ones come in. They'll have an attrition plan over 18 months or so."