Apple plays hardball with iPad mini reveal

This weeks unveiling looks to step on Microsoft's release of Windows 8, Surface tablet

By , Computerworld |  Consumerization of IT, Apple, ipad mini

The idea of using every strategic advantage even applies to recent reports that Apple has removed Samsung from the design process of the A-series chips that power iOS devices, relegating its mobile device competitor to simply manufacturing the chips and nothing more.

Ultimately, Cook's leadership at Apple so far appears to be a calculated effort to retain the company's prominence in the technology sector, the business world and on the international stage. That's different than Jobs, who offered a more passionate style of leadership. But Cook's take is equally successful and show how he is very adept at identifying and using each strategic advantage possible. That results is a more rational and reasoned company, one that clearly recognizes its power and potential and will use it effectively.

And that confidence will be very much on display this week.

Ryan Faas is a freelance writer and technology consultant specializing in Mac and multiplatform network issues. He has been a Computerworld columnist since 2003 and is a frequent contributor to Peachpit.com. Faas is also the author of iPhone for Work (Apress, 2009). You can find out more about him at RyanFaas.com and follow him on Twitter ( @ryanfaas).

Read more about tablets in Computerworld's Tablets Topic Center.


Originally published on Computerworld |  Click here to read the original story.
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