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Daimler Creates Award-Winning Market Research Site with Drupal

White Paper

WHITE PAPER

Sponsor:
Acquia

Topic:
Application Management IT Management

Learn how Daimler gained valuable insights into the needs and desires of one of its most important customer target groups, 20- to 45-year-old compact car drivers. With little precedent to rely on, Daimler decided the best way to understand this group was a social community website powered by Drupal.

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