In April 2010, Papa John's corporate office sent a memo to franchisees asking them to stop using the OnTime4U text campaign, Coughenour wrote. Unsolicited text messages are "most likely illegal," the memo said.
Many Papa John's customers received the text messages, and there is some suggestion that the corporate parent was involved in the marketing campaign, Coughenour wrote in approving the class-action status.
Grant Gross covers technology and telecom policy in the U.S. government for The IDG News Service. Follow Grant on Twitter at GrantGross. Grant's e-mail address is email@example.com.